DAMAGE CONTROL

For every kind of sweat.

An electrolyte brand concept built for life between the training floor and the dance floor.

A self-initiated exploration of building a brand from scratch, connecting audience insight, positioning, naming, visual identity, packaging, and brand experience.

Who is this for?

Different floors. Same intensity.

The starting point was an audience whose interests span fitness, music, and nightlife. People who bring the same energy to a workout as they do to a night out. I saw an opportunity to explore a hydration brand that could belong across those worlds, combining the clarity of a performance product with the attitude of underground culture.