THE LAUNCH
Simply has long been synonymous with premium juice. Known for real ingredients, refreshing simplicity, and uncompromising quality, Simply has earned its place in consumers' daily rituals. But when it came time to shake up the soda aisle, the brand didn’t just dip a toe in—Simply dove in headfirst with a product that’s rewriting the rules: introducing Simply Pop.
Simply Pop is redefining the category by putting realness first—real ingredients, real flavor, and a real connection to culture. Because today’s consumers don’t want to choose between function and fun, or wellness and taste. They want both. They’re multicultural, forward-thinking, and deeply engaged. They trust online voices, shape cultural conversations, and crave products that reflect who they are.
To meet this new majority where they are— online, plugged in, and turned on — we launched Spill the Juice, a podcast-turned-live-show that brings the internet’s juiciest voices to the real world. Think hot takes, culture clashes, and topics as real as our soda.
We launched with a sold-out show hosted by fan-favorite duo Alisha Marie and Remi Cruz of Pretty Basic, joined by guest Drew Afualo.
From mocktail-making contests to real talk on juicy topics, the live recording delivered exactly what fans wanted: entertainment, relatability, and a refreshing twist. With a tour across key markets and a spotlight on multicultural creators, Spill the Juice isn’t just a product launch—it’s a cultural moment.
From the interactive Pop or Flop segment—where the audience sounded off on hot takes live on stage—to cute branded merch, themed cocktails, and Insta-worthy photo ops, the show was a full-on dive into the fun, no-filter world of Simply Pop.
THE NATIONAL TOUR
We took the podcast tour concept and expanded it into a national summer tour—bringing Simply Pop to the festivals, events, and cultural moments our audience was already showing up for. The goal was to reimagine the energy of a live show as a mobile, flavor-packed experience.
At the center was a repurposed produce shipping container, transformed into a vibrant sampling bar designed to turn heads and pop on social. Guests could grab a cold Simply Pop and step into the Venting Booth—a vending machine turned confessional where they could spill their takes on pop culture. Nostalgic rotary phones served as playful photo ops, while a merch wall let fans take home a piece of the brand. More than a tasting, it was a fully immersive moment made to engage, entertain, and get people talking.
